SOMA — Case Study — Identity for the Higher Modern School
SOMA: Identity for the Higher Modern School of Marketing
Type of Design: Brand Identity and Website
Specifics and Business Area: Education
"Education allows a child to realize potential," — said Erich Fromm. And Nelson Mandela considered education to be the path to freedom. Therefore, an educational project with a critical social mission is a dream for a design agency!
Everyone knows that getting into a university in America is difficult and expensive. People from poorer families or difficult life circumstances have no choice but to study at vocational schools. And the list of professions there is hardly prestigious.
Now imagine that such children can get a full-fledged education in digital marketing! SOMA (SCHOOL OF MODERN ADVERTISING) is not a short-term course, but a prestigious modern offline education institution that helps children get a profession, find a job, and open up opportunities for a better life.
At first, our client created an MVP school where a group of students were trained as part of a charity. Even Facebook, Dell Computers, and Goldman Sachs recognized their professionalism. And then he decided to create a full-fledged educational institution.
Among the advantages of SOMA:
- Practitioner teachers and 100% up-to-date knowledge
- High reputation. The founder himself has 16 years of experience in digital marketing and entrepreneurship
- Offline education, but cheaper than university.
- Availability of mentors-teachers assigned to students.
