Celo by Double
Celo
Global digital advertising rollout
Celo is a secure messaging app for doctors and healthcare professionals. The product helps to make daily communication smoother for healthcare teams while solving the data/privacy issues faced by hospitals. With a huge market opportunity. Celo needed a way to exponentially grow their users within the cost constraints of a growing software company.
Ads that convert busy doctors & nurses
We needed healthcare professionals to sit up and take notice. With COVID-19 making workplaces extremely busy and stressful, our ads needed to be bitesized, explanatory and compelling. We shot a series of 6 - 15 second ads for Facebook and Instagram that worked to introduce Celo, build product curiosity and drive users to download the app.
Our ads drew inspiration from the highly successful by Monday.com advertising campaign, with a healthcare focus. Tapping into the need to reduce individual stress and the frustration of slow team communication. Celo offered a compelling way to solve a huge problem in a users daily life. Across a single day of shooting we created 12 ads and a foundation of content to elevate the brand and drive user growth throughout the world.
Educational landing pages that convert users who stay
Our ads drove curious users to the website but we didn’t just need downloads, we needed our users endorsement and confidence to invite their whole team to try Celo. As with any messenger product, its usefulness is only as strong as the size of your network. We found that for user to stick, they needed to fully understand the benefits to them and their wider team.
We designed a series of landing page to educate and convert informed trials and demos. We discovered that the more senior a healthcare worker (to a point) less concerned they were to introduce a new product to their team. We split-tested different versions and settled on landing pages that championed workflow smoothness and highlighted the GDPR privacy risks of consumer messaging apps.
Mobile-first Lead Generation
From the beginning, we knew we had to rethink the website. With a young audience, short attention spans and 95% of traffic on mobile, the website needed to be simple, engaging and attention-grabbing. We structured the website to convert cold traffic into leads for the sales team, build brand trust and cover off major buying reservations.
54%
Decrease in cost per download with new video creative.
11x
Growth in monthly new users since starting with Double.
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