Loyalty Exchange APP

LXC is a loyalty program where the user can collect loyalty points from a vast list of services, from airlines to shopping. The app was created to easily check the and add loyalty points on the go.

The problem

Create a product that would gather a vast amount of loyalty points from shops, to airlines, to restaurants, etc. 

By gathering all  loyalty points in just one product it would allow the user to have all their loyalty points in just one place and not having to have a lot of apps, one for each loyalty point program, or to have to carry a lot of loyalty points cards. 

The brand was already created previously, before the client came to us to create this product, so we had to follow the brand guidelines already implemented, to create this product.

Users & audience

The target users and audience would be people that use loyalty points on their daily activities. From the the user that uses local shops that have loyalty points to the user that has to travel a lot for work or leisure and has to stay in hotels and eat at restaurants that have such points. This product is also for users that have a busy life, that don't want to have to cary several loyalty points cards at once or fill their smartphone memory with apps that they don't even use besides carrying their loyalty points.

Team & role

This app was the first ever that I designed but by having previous experience in designing websites and responsive websites and being the team small I had to take this role on my own with occasional support from internal developers.

Design process

1st I started off this project by assessing what were this project requirements by having a meeting with the client since we weren't provided with a proper briefing.  After that meeting we ended up with a clearer view what were the business requirements for this project and how could we make our users life easier, making this project a user centered design project and taking in consideration the business needs.         

2nd As I now had the business requirements and to which users would this product be used from. I started looking for competitors and assessing what they have been doing to see what were they doing right, what this product was up against, what could we do a better, for users to use our product because it was better than what was already on the market.

3rd With the research finished, and having the business requirements and the target audience I could start doing the low fidelity wireframes as they can be seen bellow.

4th After drawing some low fidelity wireframes, I did a demo of the product to be able to do guerrilla user testing, as we had a low budget for user testing I decided to take this approach. 

I went out on the street and asked people firstly if loyalty points were important to them in their daily life and if they made sure to use them, if the answer to this question was yes I would offer them about 50HKD if they would test the demo I had developed, asking them to perform certain tasks, and to what were the user flows. 

By doing this guerrilla user testing, it's a very low budget way of gathering important information from the users that would help me deliver a product that the users wanted to use and that applied the business requirements when it would be released to the market having a better success rate.

During this process the client was always involved in which stage we were and what findings did we gather and why we should go in one direction, and not another, or if the direction we were was approved by the guerrilla user testing we did.

User interface design

With the information gathered from the guerrilla user testing I designed a more detailed version of the product and, together with the developing team we developed what was closer to the end product.

Posted on Oct 12, 2023
Sancha Garcia e Costa
Senior product designer (UX UI designer)

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