This is a design I did a wile ago for Gousto to improve the current landing experience.
Since a picture is worth a thousand words, what better than a video in the background to explain the concept better and also tempting the user straight into the story. The "how it works" section follows the main part and, underneath, the pictures of the recipes reinforce the CTA.
The last two sections highlight the social proof aspect, as knowing that other people are using the product or service can be very persuasive and reassuring, as well as establishing trust.
Check out full pixels :)
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