EX by Truth Initiative

Developed by Truth Initiative and in partnership with Mayo Clinic, EX is a non-profit, public health organization with unrivaled experience in tobacco prevention and cessation. We worked with EX to redesign their visual branding as well as the design and UI of becomeanex.org, their tobacco cessation program. Check out the full case study.

Brand strategy

Visual identity

Digital product design


Content design


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small c studio creates brands, websites and content for mission-driven organizations. Email us at hello@smallc.studio.

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