97th Floor Logo Concept

97th floor logo concept

One of a few concepts I am throwing around for an online company called the 97th Floor. Not a completed logo design but just prelim concept stage.

The general idea is to somehow convey the sense of height and prestige that accompanies offices situated high up in tall buildings and skyscrapers.

The placement of the text allowed me to keep the visible height of the building reasonable whilst hinting we are just looking at the top portion rather the entire building.

The single white space denotes the elevator, for which the client wanted, high up in the building where we could assume it has stopped at the 97th Floor.

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