Northern England Website

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Northern England Website lonely planet mockup ipad campaign digital map product photography web design ux ui travel


This site was created and produced in partnership with Visit Britain. Northern England Uncovered showcased the destination, promoting a new direct route from New York to Newcastle via United Airlines.

Taking a simplistic approach the site featured the four main regions in the north and included five highlights for each. Creating a nice simple user flow through each region as a single page design, highlighting each region by a map icon that updates as the user scrolls through the site.

My role: Campaign concept and ideation, art direction and UI/UX design

** This photo was taken and produced as part of a series of product photography shots I art directed to showcase Lonely Planets digital products. Creating natural looking mock ups that could be used as templates to showcase our diverse campaigns and products.

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