Designing Brand Identity (6th Edition)

😱 Milton Glaser, Pentagram and Turner Duckworth. 

I never thought my work would be sharing the same page with these icons! 

But there my work is in the NEW 6th edition of 'Designing Brand Identity' by Alina Wheeler and the new co-author Rob Meyerson.

And this book means a lot to me.

It helped me demystify branding as a student back in 2009-11 and was a constant reference tool (hence my excitement of being in it now!)

This new edition features:

⭐️ 50+ all-new case studies

⭐️ 100+ branding subjects

⭐️ 400+ quotes from experts and executives

⭐️ 800+ images, diagrams, and examples

⭐️ A bold cover design by Eddie Opara of Pentagram.

For anyone looking for a comprehensive guide to the world of brands and branding, I can't recommend this book more highly!

Thank you, Rob Meyerson for featuring my work (the logo for San Francisco) and our Brand Market Research!

The book is out early 2024 is now available for pre-order.

#designingbrandidentity #DBI6 Published by Wiley.

Pre-order: http://justc.co/sVmxsb

Jacob Cass
🦩Strategy & Design for Brands that Dare to Flair. F'yeah!🦩

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