We recently made an experimental microsite exploring the use of GPT-4 for drafting feedback called The Feedback Wizard. ✨
Based on Lara Hogan's Feedback Equation, the wizard prompts people to describe their concerns in a structured way, and leverages the magic of GPT-4 to write out a kind yet actionable feedback draft.
If delivering feedback is a struggle, try consulting the wizard today. You might learn a thing or two!
(Here's a peek behind the curtain on how some of this was made)
To compliment the site's wizard-style UI, we naturally had to make a personified wizard character for this. This was a fun excuse to draw on Procreate.
Before we landed on the final look, I did some rough style passes for the illustrations exploring varying degrees of abstraction and detail.
As you can probably tell, we ended up going with more whimsical + sketchy/hand-drawn as it felt more grounded and playful. We also ended up cutting her hair, because she was starting to look a littttttle too close to Lara Hogan herself. (We're big fans, but this wasn't a sponsored endeavour.)
I also did small vector icon explorations of our little wizard mascot for the form section. While I loved the use of negative space for the hair in option 2, it was deemed "too cute". Alas.
Prior to the final direction, I roughed out some high-level art direction explorations for the website as well. This was an alternative direction that ended up on the cutting room floor. A bit too serious + therapist office, in retrospect.
Wanna try levelling up your feedback?