System

Identity Verification introduced new layouts and components to Plaid’s brand web team. These components needed to not only scale for different viewports, but to accommodate for fluctuating copy changes throughout the project’s life cycle and act as base components for future use.

Utilizing Figma’s features, including creating components, variant properties, symbols, and auto layout, among many others; page creation and layout was made more manageable. The system also kept individual components in check with foundational guidelines like grid and spacing, and made hand off to engineering easier.

Art direction: Lindsay Grizzard

Design strategy: James Carter

Lead designer: Michelle Tatlonghari

Animation: Rodrigo De Lima