Logo Design Exploration III
Ghost adds autonomous driving technology to any car and makes driving safer for everyone. In this exploration, the emphasis laid on the safety. Visualizing the radar helped to explain non-verbally how the technology works. The logo also creates a strong recognition factor from a branding point of view.
Below you'll find another exploration that doesn't quite work for branding purposes but it perfectly translates the radar idea.
autonomous driving
brand experience
branding
customer experience
graphic design
lidar
logo
logo design
mark ff
mobility
safety
typography
ui
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Posted on
Sep 18, 2023
More by Christoph Reichert View profile
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