NCEL Winners Club: Find The Hidden Scratch-offs Game

Rod Hunt was commissioned by Cactus to illustrate a Where’s Waldo/Wally-inspired illustration for the North Carolina Education Lottery that allows fans to imagine themselves in the world of the Winners Club. A microsite WinnersClubWorld.com was created where users can scroll around the image to search for the 15 hidden scratch-offs and a chance to win a prize pack of Red Hot Millions scratch-off tickets. 

Full project >> https://rodhunt.com/ncel-winners-club-find-the-hidden-scratch-offs-game