Mr. Matcha Branding

The approved mascot logo, brand guide, and label design for Mr. Matcha, a high-quality Japanese Matcha brand that sells Matcha powder, creative baked goods, and confections.

The brand mascot features a cat as the main character, taking inspiration from the founder’s cat named Momo. He is a proud and confident cat. He has a cheeky and loveable side, representing the playful and adventurous nature of the brand. He dressed up as a "superhero cat," representing the brand's origin from Planet Matcha, where it sources all its delicious treats.

Happy to hear your thoughts on this project. Thanks!