Visual Identity Guidelines for a Jewellery Creating Brand

Padma Creations is a brand that deals with Jewellery Creation and Sales. It creates innovative and trendsetting designs that are primarily for women. With time, it aspires to become the leading brand in the market and a household name.

Padma translates to Lotus. Since women are the target audience for the Brand, the entire feel of the brand is kept fresh, elegant, luxurious, minimal, subtle and professional.

Padma Creations Logo for 16:9 Ratio White Background

Padma Creations Logo is created such that the Logo Elements remain visible and recognisable at lower scales and at higher scales as well.

Both the Typography and the Colour Palette are consciously selected so that they represent elegance, professionalism and create a strong visual impact.