Sportswomen

Brief set by Sky Sports -
"We are asking applicants to re-design our Sportswomen logo which you may or may not have seen on-screen during the Sportswomen show.

The logo should be respectful of the Sky Sports News brand and not be overly feminine or patronising. You should steer clear of the colour pink. The logo should epitomise what a modern sportswomen stands for in today's society."

My thoughts -
Celebration and celebratory gestures induce a sense of positivity when viewed. Seeing sportswomen achieving is not only inspiring, but empowering and it’s a great area to focus on when creating a logo to represent Sportswomen.