Lightforce by Double
Lightforce
Lightforce is New Zealand’s fastest growing solar panel provider with big ambitions. Expanding nationwide and building solar hubs up and down the country they are looking to double every aspect their digital marketing.
Our approach: A scalable lead generation system comes in two stages. Initially we’re focussing on capturing more of those currently in-market, how in the medium term we need to build demand for renewable energy throughout the country with the Lightforce brand the the center.
Designed for Conversion
With a goal to quickly summarise the key value offered and establish trust, the rest of the landing page works to educate and convert, while making enquiry as simple as possible. We focused on simple scannable brand language while avoiding jargon, mentions of price, or any aggressive sales tactics.
Ultimately teasing price and building intrigue were the most important factors for conversion, giving a reason for people to get in touch, rather than assuming they have enough information to make a decision without the sales team.
Mobile-first Lead Generation
With the majority of traffic flowing from social advertising channels, our mobile landing pages were a key to driving a great results. We priori-tied clarity and scalability as we showed why someone should both get solar panels as well as choose Lightforce to do it.
Creative Lead Performance Advertising
Scalable advertising has moved away from audience targeting being the key predictor of success, and towards creative excellence. To scale leads we needed to create a range of new ads each month while testing our assumptions of what makes people act. We then used those learning to refine ad creative towards performance and reinvest budgets in our most profitable ads.
Testing & Scaling Ads
We were asked to build a recruitment campaign to reach out to young planet conscious electricians and what better way to engage with them than on tiktok. Leaning on the expertise of our Gen-Y tiktokers within Double, we created a series of ads that were a combination of on trend, future proofed and maximised watch-through.
The result? We had to turn off the campaign early because the HR team was overwhelmed with applicants. With a media spend of less than 2.5k, over 350 leads and a CPA of $6.71 it was fair to say the future’s looking bright for Lightforce,
TikTok Recruitment Campaign
We were asked to build a recruitment campaign to reach out to young planet conscious electricians and what better way to engage with them than on tiktok. Leaning on the expertise of our Gen-Y tiktokers within Double, we created a series of ads that were a combination of on trend, future proofed and maximised watch-through.
The result? We had to turn off the campaign early because the HR team was overwhelmed with applicants. With a media spend of less than 2.5k, over 350 leads and a CPA of $6.71 it was fair to say the future’s looking bright for Lightforce,
800%
Increase in qualified leads directly attributed to our ads.
425%
Increase in website conversion across web & landing pages.
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