I got to work on passbook integration a couple months back, but we recently pushed the feature live. One of the main functions of the 7-11 mobile app is to facilitate scanning for 7Rewards. To make this easier and to help keep the program top of mind we added the ability to add the 7Rewards barcode to passbook. The flow is pretty standard, tap the "add to passbook" button, add your favorite stores or skip, confirm and add card to passbook. The biggest challenge was figuring out where to put the passbook logo. We opt'd to keep it closely tied to the barcode to make sure the user associated the action with scanning.
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