First post since I moved to Austin and started working for T3. One of the main clients I work on at T3 is 7-11, which is pretty great. Part of that relationship is helping 7-11 develop and grow their loyalty program, 7Rewards. As the program grows, the messaging and hierarchy evolves and what we communicate to the user changes. This is probably the 3rd iteration we've made to the site which has involved mostly small incremental changes based on the growth of the program and what we continue to learn from it's users.
Live site - www.7rewards.com
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