Physio Plus Soest is a Physiotherapy and Back Therapy Center located in Soest, Germany. The initial idea was to work with a new identity and redesign the logo, to convey boldness, reliability and that the mark had a representation that physiotherapy is not a bad thing, but a treatment that is essential for the body.

For the development of the brand, I sought the symbolic idea of the spinal column (one of their main body part specialization) and combined it with the letter P (Brand’s name) and the symbol “Plus”. I worked with a more playful and modern color palette different from the previos models used. I also created a pattern based on the icon so they could use it on all materials.

Thank you!

If you like my design then let's work together! Contact me at hinashkembi@gmail.com