Sugar Mama Bakery Final Logo

The final logo mark for a rebranding project I've been working on for Sugar Mama Bakery in Bloomington, IL.

I utilized the common circular shape seen in the bakery desserts (i.e. pies, cupcakes, cakes, and cookies) and paired it with a whimsical S shape for a unique mark. The heavier, rounded sans serif type for the name and thinner serif for the descriptor provide a nice compliment to the mark.