Studio Simon

RiverDogs Primary Logo

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The Charleston RiverDogs, Class-A affiliate of the New York Yankees, wanted to refresh their identity by using their existing, 20-year-old logo as a starting point and infusing some flavor of the unique city they call home.

The club specifically requested trying to incorporate a suggestion of the ornamental wrought iron gates and fences that are so much a part of the charm of this historic city, the oldest in the state of South Carolina.

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