Best Future Academy Branding

A side project I've been working on. Best Future Academy is a school located in Cupertino, CA that focus specifically on oversea Chinese students here in the United States.

The concept for the logo comes from the abstract concept "best future", which eventually derived from the visual form of a book, a rising sun and valley, and a flower.

The inspiration is attached as process documentation, and more details of the branding system are also attached.