Role: UI/UX Designer
Chores: UI design, interaction design, and prototyping
The company was in need of revamping their UI to be more competitive and appealing to new users.
redesign serpAPI UI improving charts usability as also making the visuals stand out when compared to competitors.
I redesigned a new brand proposal, choosing a new font-family that would display an authentic look and feel for their products. After that I redesigned the UI in Figma by:
Establishing design system basic guidelines thus connecting the product's visuals with the new brand proposal
Designed and specced interactive components in Figma
Redesigned a key UI to showcase the concept
Researched and pitched the use of key technologies that would later speed-up the implementation of this new design system
View Figma prototype →