ZLFZSS Brand Identity: Explore a Different Version of Yourself.

About

ZLFZSS is a designer brand under FOOR. It started in Paris. It has an independent personality and pursues the ultimate in everything. It has a natural perception of fashion and creates new fashion with unique aesthetics, so as to find endless inspiration for the brand and for every girl. Explore a different self. In the spring and summer of 2016, ZLFZSS appeared in front of consumers for the first time and was loved by the majority of consumers. It participated in Milan Fashion Week for two consecutive years and received unanimous praise from fashion people all over the world. Since 2016, he has participated in the showroom in Milan, Italy, and has been recognized and loved by buyers from all over the world. ZLFZSS can be seen in buyer stores in various European countries.

Design Concept

The logo adopts a young isoline font design, with texture in casualness, super recognizable, orderly in chaos, free with nature, while ensuring brand readability, it also encourages consumers to live in life To play a more dynamic role-that is, "people should not be restricted by age and scene in the keywords of shopping websites, but to satisfy their own diverse aesthetics and pursue their own more individual needs."

ZLFZSS mainly focuses on women's clothing, but the overall brand temperament is minimalist and neutral, focusing on fabric quality and diversified design techniques, so our materials continue three concepts: trendy genderless art uses cool fluorescent green as the auxiliary color, Break away from the main colors of black, white and gray, and integrate fashion and art elements into daily life; the founder does not want people to pay too much attention to designers, but to pay attention to the clothing itself.