Responsive Website for Catering Service
Project Overview:
The objective of the catering service website redesign project was to create a responsive website accessible from both mobile and desktop devices. The goal was to empower users to easily book appointments with the chef for event discussions.
Why a UX/UI Overhaul was Necessary:
The diverse user base, ranging from tech-savvy youngsters to older individuals, necessitated a user-friendly design accessible to everyone, ensuring a seamless experience regardless of the user's digital proficiency. The primary challenge for the chefs was venturing into the online realm for the first time, and the redesign aligned with their brand guidelines.
My Role:
As the UX/UI designer, I developed the website on WordPress. Collaboration with the developer was essential, ensuring a smooth translation of design specifications into the final product.
User Research:
Competitor analysis and interviews highlighted the need for clear communication between users and chefs, emphasizing event details and budgeting.
Information Architecture:
The website was structured for quick information retrieval, ensuring a clear and intuitive navigation experience.
Visual Design:
Incorporating the chefs' brand guidelines, the design featured a clean black and white palette with a subtle accent of light green. The aesthetic echoed the brand's simplicity and elegance.
Development and Deployment:
Collaboration with the WordPress developer involved clarifying page goals and functionalities, ensuring precise implementation according to the design.
Testing and Iteration:
Usability testing and feedback sessions with users influenced design iterations, ensuring an optimal user experience.
Key Achievements:
The website's clarity and ease of navigation were notable achievements, aligning with the clients' vision.
User Feedback and Client Satisfaction:
Client satisfaction was high, exceeding expectations, with positive feedback from users on the website's usability.
Future Recommendations:
Future updates involve menu page enhancements and adding new features in line with user expectations and emerging trends.
Conclusion:
The importance of user-centric design and continuous user feedback were crucial takeaways, emphasizing the user as the core consideration in product development.