The aim of this bachelor thesis was to create the uniform visual style of Craft Beer Pub. Craft Beer Pub may be defined as the space of people that succumbed to temptations of really quality beer. It is the place focused on the tap and serving the beer from its own production, production of microbreweries, gypsy breweries, as well as reputable commercial breweries. Logo is created by symbol and typography. Oaky Doky restaurant brewery is represented by symbol - the oak, from which wooden barrels are made. Symbol is created by five wood circles, that symbolize four basic ingredients of beer: water, malt, hop and yeast. The fifth ingredient, typical for restaurant brewery Oaky Doky, is oak. Wood circles also represent initial of Oaky Doky – “O“ and “D“

Posted on Aug 18, 2015

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