Logo, color, branding for ecommerce - Etsy shop

This branding project is extra special to me because, well, it's my brand!

I own an Etsy shop called Keep Growing Design Co. While the shop itself is a side hustle/passion project of mine, I used the opportunity to show my skills in branding, logo design, and graphic design.

Inspiration

I knew I wanted to include purple in my color palette somehow. It's not the most common brand color, and I like that it's associated with creativity and peace. The perfect choice for a brand centered around showing self-compassion.

When I started sketching the logo, I took inspiration from one of my houseplants, a tradescantia zebrina named Moira (after the queen herself):

I love the contrast between the deep purple and bright, silvery green colors. Plus, they work really well with neutrals.

From there, my logo was born:

Typography

My main font is Lora Regular because of its classic look. I played around with a few fonts to pair with Lora, and I ultimately decided on Montserrat Medium. The sans serif is a good contrast to Lora, and it has a nice crisp look 👇

I'm sure I'll keep iterating on this branding as long as my shop exists. My goal is for Keep Growing Design Co to be a place where I can share my message with the world in a way that reflects my personality. Sure, I do a happy dance every time I get an Etsy order, but it's also nice to have a place to learn and experiment with design and business without the pressure of tight deadlines or major financial goals.

💭I'd love to know your thoughts on this project! Feel free to leave some feedback or reach out to me directly.

📍Other places you can find me:

Design portfolio

LinkedIn

Shop stickers, bookmarks, and more

Instagram

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