Really annoying myself on the personal logo front now - to the point where I don't even have one due to nothing being good enough. Pretty sure I'm going to run with this. Don't think i've seen it anywhere before but no doubt someone will correct me on that! I feel the word Brandsanity has quite a light hearted tone to it so felt the design should reflect that. I like to think of my logos as simple but quirky, and feel this novelty mask really represents that well. Also love the idea of how branding is like the costume of a business - and can make even the smallest of bedroom companies appear to be huge and trustworthy, almost disguised by the quality of design. I'm a Flash animator too so wanted something versatile that I could bring elements of animation into, and thought the face would be great for that with various expressions, movement etc.

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