Storytelling in design for UkrainianPower | Lazarev.

Hey there, Dribbble 💫

How about a story, unfortunately, based on real events? 

Once upon a time, one nasty terroristic country named Russia invaded the small but truly brave Ukraine. Russia planned to occupy Ukraine in three days, but it didn’t happen as expected. Ukrainian people were ready to defend their land and started fighting, some — on the battlefield, others — in the rear supporting the army, refugees, and the country’s economy. 

Creatives were one of those ready to help Ukraine, donate and move the victory day closer. But the Russian invasion made it difficult to benefit financially from the local market. That’s why the UkrainianPower project came in! We created the product web design for the platform with one clear goal — to help the Ukrainian creative agencies reach out to new markets and showcase their expertise. 

The whole idea of this website is driven by a terrible yet very motivating story about people who aren’t giving up but fighting. The storytelling line moves users throughout the whole website, guiding them down from war anxiety to business stability. The narrative connects with the international community on an emotional level and shapes their minds on partnership. 

Storytelling in design is an effective instrument, and the UkrainianPower case proves that. Being launched at the end of June 2022, it gained much publicity all over the world, shaking Cannes and being written about in 10+ Ukrainian and international media, including Adweek. Statistics say that the website was visited over 10 thousand times over one month. It was nominated for the most prestigious awards like FWA, Awwwards, and RedDot. 

But the war in Ukraine is not over yet. As you're reading this, Ukrainians are still fighting for their land, freedom, and the right to exist. This story isn't just about web product design, creative agencies and their successes. It's about the strength of a nation and the bravery of its people in the face of terror and adversity. Stand with Ukraine! Support us in our fight 🇺🇦💪