Enter your text here...We crafted this visual identity for a virtual accounting firm. Our first step was to work through our naming process to identify a solid option to help their organization accomplish goals and easily communicate to their market. Because one of the organizational values was centered around helping their clients tell better stories through proficient operations, we came up with the name "Parable". 

The visual identity uses abstracted charts and graphs as illustration elements to push forward the notion of progress and organizational health. 

Secondary Direction

For all visual identities, we develop at least two fully flushed-out options for our presentations based on our discovery process with the client.