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A tractor retouching branding typography type

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Please check attachment for GIF animation.

For more on this project, please visit https://www.behance.net/gallery/28175347/Uppercase-Alphabet-for-Massey-Ferguson

I was commissioned by Dez Comunicação in Brazil to create an upper case alphabet for Massey Ferguson, based on the shapes of Helvetica Neue—their corporate font—and using parts of their world-renowned products, such as tractors and pulverizers, taken out of photographs they provided.

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