Swift Slice Billboard Ad

Swift Slice is a fashion company that sells sustainable lingerie, even though the materials are low cost and everything is sold only online, it was asked of me to create a physical ad campaign that would go on a billboard.

The approach I went with for the design was minimalistic and thought provoking, as the requirement was that it shouldn't use any imagery. However, it also had to consist of the brand's color, which is red, and the aesthetic should aim to be extravagant, but also convey innocence.

I took that into account and thought that these two statements create a bit of a contradiction, but managed to come up with a pretty simple solution. Since the imagery was a no-go, I decided to make the background more interesting by creating a silk-like pattern and simply put a tagline, using an appropriate font, which would catch the viewer's eye.

These were the results: