Financial Company Brand Identity

Branding identity for an independent financial analytics company providing valuable investment research of enterprises, industries, and whole countries. Rebranding such a specific company is as challenging as it is exciting. We tried to tap into the technological feel while maintaining the high-end look of the assets.

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For their logo, we took inspiration from graphs and skyscrapers. As for the choice of typeface, we wanted it to match with the rest of their image and feel — sober and refined.

Brands don't exist objectively, but sometimes you want to make users believe that they do. This is why one of the steps of a branding campaign is transitioning logos and other parts of a brand book design onto material things, like folders or cards.


We are a web and mobile design and development agency. Making websites and apps, creating brand identities, and launching startups. Our goal is to help companies build relationships with their customers online through great design and technical performance.

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