Damian Kidd


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GABBER internet social network typography branding identity logo

I have spent the last couple of weeks developing this logo for Gabber, a social networking start-up in the USA. The application will allow users to stay up to date with the web's hottest products, trends and discounts.

Gabber wanted a purely typographic approach with focus on the letter E. The concept behind the E is electronic/internet/web. I developed a geometric style logo in both upper and lower case. The upper case here is the main identity. The lower case which also has friendlier rounded corners will be used for Gabber Kids and will feature a different colour scheme, again the focus is on the letter e.

Comments and suggestions are most welcome.

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