Locally Rebrand Color Strategy

We recently partnered with Locally on their successful rebrand.

One interesting part of the project was the strategic approach to color. As Locally moved toward the consumer as its primary audience, it became increasingly important to create clarity around who Locally is for, and the difference in its brand’s offerings.

In this example, color = geographic location.

"Color becomes a reflection of the regional environment. Depending on the audience’s location, a geographical palette is assigned to their experience."

See the full project here:


Props to all the talented Focus Lab team members that worked on this project!


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