Studio Simon

Wait 'til Your Father Gets Home

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Wait 'til Your Father Gets Home skeleton navy nautical milwaukee admirals hockey logo studio simon

Started close to a year ago, finished about five months ago and finally unveiled last night: the new identity for the Milwaukee Admirals, American Hockey League (AHL) affiliate of the Nashville Predators.

This identity is an evolution of the team's existing brand, the previous iteration of which featured a boy who had been trapped in a sunken ship, only to resurface 30 years later in skeletal form. He is joined now by his father (pictured in the new logo), who has also returned from the depths of Lake Michigan.

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