Chuy Mochilero | Logo Design

Logo and isotype designed for Chuy Mochilero, an adventurous traveler.

Created from his initials CM, an isotype was designed to reflect the brand values.

Client 

Chuy Mochilero is a 29 year old Mexican who is dedicated to traveling around Mexico and the world. With his experience and learnings, he helps people with tips on his social networks.

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Objective

Become a source of inspiration and example for people, make them see that there are no barriers or limits when it comes to traveling. Express an adventurous, modern and friendly spirit.

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Solution

Communicate through graphic resources the closeness, warmth and knowledge. We used a striking and friendly color palette for all the public, combining it with the use of innovative typography to turn Chuy Mochilero into a close and distinguished brand.  The symbol contains the initials of the brand, but at the same time alludes to the human body. The adventurous spirit of the client shines through a tailored made branding.