UPC Homepage

This shot is a crop of a design created for the UPC homepage. There is always a question around how we best introduce and weave strong TV imagery throughout the sales journeys without detracting from the primary task i.e. buying a service. This was one way I explored using some key imagery from "The Walking Dead". Tiles like the purple one in this shot were given guidelines to maintain a consistent content strategy e.g. top tile for sales messaging, second tile for service messaging etc etc. Using this modular approach also makes optimisation and A/B...N testing considerably easier.