Portal Squad - Logo and Branding

Portal Squad is a children's taxi company that provides safe and fun transportation services for kids. They were looking for a logo that reflects their brand identity and incorporates a bright green "portal/outer space" concept to excite and engage their young audience.

I decided to incorporate a playful and colorful vector illustration of a series of abstract oval shapes resembling a portal. This concept represents the idea of embarking on exciting adventures and transports children's imaginations to new heights.

The color palette is selected to be bright and vibrant, with a focus on bold green color. This green color represents the portal concept and exudes energy and excitement. Complementary colors of a gradient into yellow were added to create depth and contrast.

To complement the vibrant and playful illustration, I chose a bold and "space-like" font. The selected font reflects a sense of adventure and adds a fun element to the overall logo design.