Bacchus Winery - logo & Product Design

Bacchus Winery is a boutique winery located in a region known for its extensive network of underground caves, which are used for storing and aging wines. They are looking to create a new logo that visually represents their unique selling point of utilizing these caves.

The objective is to design a logo that effectively communicates the winery's connection to the underground caves and conveys a sense of sophistication, elegance, and quality.

To represent the caves in the logo, I decided to incorporate elements of triangles, as the shape of a triangle can symbolize strength, stability, and depth. The three sides of a triangle also represent the connection between the winery, the cave, and the consumers.

I selected a color palette that complements the idea of caves and wine. Earthy tones such as rich reds, dark purples, a pop of pink and an earthly blue are chosen to evoke a sense of warmth, terroir, and the aging process of wine.