Julieta Felix

Final logo

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Final logo fruit fresh wordmark pastels kerning typography vector gotham baskerville identity branding logo

Final logo for Mandarina Clementina, a natural flavored water brand in Mexico.
My client wanted an option of something fresh, yet calming. Something vibrant but also traditional.
For the logo, I made a minimal drawing of a mandarin orange and a clementine, which are what the brand is named after.
We went with a spaced Gotham medium as it's very easy to make look good (She'll be doing a lot of her own marketing pieces) and paired it with one of my favorite typefaces, Baskerville in semibold.

Stationary and packaging coming soon :)

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