Visual Brand for Petaluma Christian Church
DELIVERABLES
Responsive logo suite
Color palette
Typography styles
Icon set
Pattern design
PROCESS
Met with pastor of the church to discuss the character of the congregation, their goals, and the community the church is a part of
Researched local environment and other churches in the community
Presented three black and white logo suite options
Took the selected logo suite and developed two color ways
With the color palette set, developed out the rest of the visual assets and compiled them into brand guidelines for the pastor and the staff to use
CHALLENGES
Church logos can be generic due to the long history of symbolism
Previous logo was outdated and didn't reflect the diversity of the congregation
Logo suite had to be easy to use as it would be used by church staff and volunteers
SOLUTIONS
Drew visual inspiration from the surrounding landscape
Incorporated symbols directly from the mission statement of the congregation
