PR / adDRESS THE FUTURE / Cannes Lion Winner 2019

Award-winning Cannes Lion (the top prize in the Digital Craft) PR campaign for Carlings where we created virtual fashion in 2019. I was the account manager birthing the project and assisted in the campaign rollout.

> Collection sold out in more than 30 countries

> +10m USD in earned media

> New revenue stream

> Traffic record +56% over KPI