By 2027, the newly launched EU-funded project “Transforming brain surgery by advancing functional-guided neuronavigational imaging” will create a novel, affordable, portable optical imaging system called the “HyperProbe” to measure brain function during surgery to improve guidance during the removal of brain tumors. Thus, it will significantly enhance the results of surgeries for patients.

The goal

Our goal was to create a unique, modern, and memorable brand identity with a focus on technology.

New Solution

To reflect HyperProbe’s focus on novel technology (optical imaging) for brain surgery, we chose an overall modern look and used the right spectrum (rainbow colors).

We created a logo, brand details, a PPT template, and social media materials.

Data

1 branding designer and 1 project manager worked on this project.

Adobe Cloud was used for this project.

The project was completed in 1 month.