Slowfair — Slide deck / Visual identity
We have created a concept branding and visual identity for Slowfair, a new sustainable clothing brand that aims to make a bold statement in the fashion industry. With a focus on reused wear, new vintage, slow fashion, fair trade clothes, and second-hand lifestyle items, Slowfair is committed to providing fair and sustainable clothing for millennials.
We have carefully crafted the brand's mission, vision, and values, ensuring that they reflect Slowfair's commitment to ethical and sustainable practices. Their visual style is inspired by this ethos, with earthy colors, organic textures, and clean lines that convey a sense of simplicity, authenticity, and environmental awareness.
At the heart of Slowfair's mission is the commitment to Fair Trade Certified™ factories that provide safe working conditions, community support, and additional development funds to those working on-site. We believe that our ancestors did great work for humanity, and it's up to us to continue this legacy by creating a better world for future generations.
We believe that by valuing food, cheer, and song above hoarded gold, we can create a merrier world. And just as civilization rose from the Stone Age, it can rise again from the Waste Age. That's why we champion organic farming, which achieves cleaner air, better soil, safer farming, and fewer toxins in our clothes.
We understand that creating a better world is a journey that takes time and effort. That's why we invite you to take the first step with Slowfair. Join us as we grow towards a better future, one step at a time.
Check out the entire project on our Behance.
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