Architecture and interior design studio visual identity

Challenge:

Madera is a dynamic architecture and interior design studio known for creating unique, modern and visually stunning designs. They wanted a visual identity that reflects these characteristics and sets them apart from their competitors in the industry. They were seeking a brand that is modern, clean, beautiful and unique.

Solution:

To make the brand unique, I decided to create a logomark inspired by the shapes of a snowflake. Snowflakes, as we know, are unique and different from one another, which inspired the brand's message of uniqueness. We also chose purple as the primary color palette, as it is a unique color in the industry that’s not typically used often by competitors.

The typography was also carefully curated to reflect the modern look and feel of the brand. We blended the clean lines of sans-serif typefaces with the classic elegance of serif typefaces to create a unique and eye-catching design