Experience Academy is an educational institution that provides learning materials tailored to the needs of designers at all levels who want to specialize in design. It is based on a revenue sharing agreement model.

In the following work I describe the UX Research process to design the website of this educational institution.

✦ 10 user interviews

✦ 2 personas

The persona profiles I created were created separately for designers and designer candidates. Each persona allowed me to better understand the target audience and guide my design process based on this information. This resulted in a design that better responded to the real needs of the target audience.

Affinity map systematically organizes many ideas and opinions by bringing together the ideas, thoughts and observations of a group of people thinking together.

This map is divided into main headings such as;

● Sector variables

● Educational expectations

● Information sources

● Financial dimension

More than +100 data analyzed.

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Take the tests and contribute to the improvement!

● Card sorting test

● Tree test

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Thanks for your interest!

To contact me;

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