Dupla® Brand Identity

Dupla is an interior design company that mixes technology, geometry and mathematics to achieve powerful and aesthetically impeccable results, always looking for the combination between minimalism and brutalism in each of his projects.

They plan to expand their brand in at least 6 European countries, thus creating a very fresh and attractive trend for a public that seeks luxury and the true meaning of authenticity.

After exhaustive research and analysis, we finalized the strategy for this project. We seek to create a geometric piece by joining different pieces and forming a conceptual abstract letter D. With it we seek to create a very powerful visual language that speaks the same language of brand values.

Here we can achieve the perfect union of minimalism with cuts inspired by brutalism, giving that abstract 3D impression necessary for the creation of a powerful symbol that identifies the brand.