Experience View Map

Experience View Map is a UX method that allowed us to guide the decision making process on where to focus our efforts to target customer experience improvements.

This method enabled the team to focus on understanding the causes of the most significant Social Centiv’s customer frustrations by mapping the interactions across every stage of the product cycle from the user’s point of view.

Once the touchpoints were set, we identified the barriers and expectations users had in each touchpoint, and then transformed those barriers into opportunity areas for the product.

Learn more about Experience View Map here: http://ux.nearsoft.com/casestudies/reduce-lack-of-engagement-and-lower-abandonment-rate/