Orange Finance - UI
Hey, Creators!
From a communication perspective, our key challenge was to distill the complex mechanics behind Orange into an easy-to-understand narrative for all web3 users.
In designing the logo, the team drew inspiration from the brand name. Simple but elegant, a circle was adapted with one quarter reversed to form the appearance of an orange with a stem. In the larger format, the logo is set upon an orange circle to striking effect.
The full case study can be found here. π
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brand identity
branding
crypto
design
dex
graphic design
illustration
liquidity
logo
startup
ui
uniswap
ux
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web3
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Posted on
Apr 13, 2023
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